| Lucid has extensive experience of working internationally across all 5 continents. Our approach is to provide the same degree of insight, clarity of analysis and actionable recommendations irrespective of the market. We strongly believe it isn't enough to set our local collaborators the task, view their groups and work from their findings. We think it's essential to be as closely involved with consumers as we are in the UK - right through to being in the room with them, wherever possible |
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The benefits to you
Our clients tell us that this Lucid approach to international research is refreshing, highly effective and avoids the frustrations they have experienced as a result of inconsistent international skills and standards. It means we can:
- Guarantee the same consistently high standard of moderation and analysis
- Keep the full global picture in mind throughout
- Increase efficiency and save time
The fact that we are all ‘senior people’ ensures you don’t end up with unskilled or junior moderators brought in to do the job. And our previous professional experience means we understand your business needs and how important it is for our recommendations to be effective and actionable in a global context. Our analysis offers vivid insights and a clear way forward that fully takes account of market synergies and differences and is, above all, business-sensible.
How it works
Many of our competitors in international work sit behind the mirror and take a role closer to that of the client, but we prefer to be at the heart of research sessions.
We have well-established relationships with research agencies in a wide range of countries who are used to working with us in this way, and we are also happy to work collaboratively with your chosen providers.
We collaborate with local moderators in the Lucid approach to running research sessions and work with them to gain local market understanding, while our presence in the room (using wireless simultaneous translation equipment) ensures we retain control of each group. Consumers are introduced to us as international colleagues working across markets and are happy to see us participate, because they know from the start why we are there.
Where required, we are also happy to offer guidance on the production of cross-market stimulus to optimise its effectiveness with consumers and to help keep stimulus costs down.
After the research sessions, it is the Lucid team who carry out the analysis and present the results to you, using our local collaborators as a sounding board. The fact that we are ‘there’ in all the consumer sessions means we are best-placed to give you a coherent cross-country perspective as well as pulling apart market differences as appropriate to your brief.