"It's impossible in a few words to cover everything that went into generating the workshop, the groups and the debrief and at the same time cover how great it was to work with Lucid. I think 'truly collaborative', 'fantastic business and consumer understanding', 'thought provoking' and 'thorough' are as close as I can get."

Jane Dugdale, Colgate Palmolive


"The team at Lucid were central to the development and guidance that led to Philadelphia's very successful new European campaign."

Ann McCormack, Kraft


"Lucid's fresh approach has delivered inspirational and insightful research which has really helped to drive our organisation forward. The results from the branding & communications research has already transformed our VisitScotland Information Centres and is real proof of actionable research in practice."

Jacqui Souter, VisitScotland