Lucid works in the UK and internationally helping major brands and brand owners answer questions about overall strategy, product/programme development, positioning and communication, especially advertising. We use a range of hallmark techniques with consumers (such as movement-based tasks and Clean Language) and apply our experience, our gift for understanding people and our clarity of thinking to provide you with clear answers and business-sensible ways forward.

Recent Projects include:

Communications research

(including advertising, visual identity and design) for major grocery brands, high street fashion brands, a consumer organisation and in the tourism/travel industry, as well as energy saving and arts organisations

Brand positioning research

for several major fmcg brands

Mapping consumer trends

for one of the UK's largest circulation women's magazine

Customer segmentation of attitudes and behaviour

for a terrestrial TV channel and for a leading brand of low calorie food products

Optimising the tone of voice and language

used to motivate consumers of a large personal care brand

New Product Development research

(including brand name research) in food, beverages, household goods, health care and magazines

We offer groups, depths and:

Power Qual

A fast feedback process where we moderate groups simultaneously and debrief verbally the following morning

Super Groups

Workshop with 12 or more consumers. Great for working creatively or exploring overall trends and attitudes

Workshop facilitation

with client teams on product innovation, concept development or to define 'next steps' after consumer research

Client and consumer co-creation

Concept labs and more

Turnstile Groups

Groups in facilities with consumers and a moderator watching behind the mirror. Ideal for exploring the dynamics of male/female and mother/child decision-making

Consumer film making

Using flip cameras as homework or for ethnographic projects

Lucid film making

As ethnography or a vivid aid to debriefs