Recent Projects include:

Communications research

(including advertising and design) for high street fashion brands, major grocery brands, tourism/travel, as well as energy saving and arts organisations

 

Mapping consumer trends

for one of the UK's largest circulation women's magazine

 

Customer segmentation of attitudes and behaviour

for a terrestrial TV channel and for a leading brand of low calorie food products

 

Optimising the tone of voice and language

used to motivate consumers of a large personal care brand

 

New Product Development research

(including brand name research) in food, beverages, health care and magazines