Lucid helps major brands and brand owners answer questions about overall strategy, product/programme development, positioning and communication and identifies business-sensible ways forward.

Recent Projects include:

Communications research

(including advertising and design) for high street fashion brands, major grocery brands, tourism/travel, as well as energy saving and arts organisations

Mapping consumer trends

for one of the UK's largest circulation women's magazine

Customer segmentation of attitudes and behaviour

for a terrestrial TV channel and for a leading brand of low calorie food products

Optimising the tone of voice and language

used to motivate consumers of a large personal care brand

New Product Development research

(including brand name research) in food, beverages, health care and magazines

We offer groups, depths and:

Power Qual

A fast feedback process where we moderate groups simultaneously and debrief verbally the following morning

Super Groups

Workshop with 12 or more consumers. Great for working creatively or exploring overall trends and attitudes

Turnstile Groups

Groups in facilities with consumers and a moderator watching behind the mirror. Ideal for exploring the dynamics of male/female and mother/child decision-making

Workshop facilitation

with client teams on product innovation, concept development or to define 'next steps' after consumer research

Client and consumer co-creation

Concept labs and more

Consumer film making

Using flip cameras as homework or for ethnographic projects

Lucid film making

As ethnography or a vivid aid to debriefs